The challenge
A small team was spending hours every week on product copy, SEO fixes, social calendars, ad campaigns and reporting — across Shopify, Meta and Google — with no single place to run it all.
What we built
Hermes is a multi-agent system built on the open-source Hermes Agent framework. An orchestrator agent understands each request and delegates it to specialist agents for content, listing and SEO, paid ads, social media, analytics, store audits and creative generation. The team talks to it in plain English on Discord, and a store dashboard includes a three-step ad wizard (campaign, ad set, creative).
What it does
- Writes product descriptions, ad copy, captions and blog posts from real product data
- Audits the store for SEO, copy and UX issues and routes fixes to the right agent
- Plans social content calendars with posting times and hashtags
- Reports orders, ad spend and ROAS, and flags anomalies
- Creates and manages Meta Ads and Google Ads campaigns and ad sets
- Answers questions about orders and stock from Shopify
Guardrails
Nothing is published or spent without human approval. An autonomy switch is off by default, hard limits cap daily ad spend and single changes, pricing changes have a margin floor and cooldown, and every action is logged.