Hermes AI Marketing Agent
D2C consumer-electronics brand on Shopify
A team of AI agents that runs day-to-day marketing for a Shopify store — writing product copy and blogs, auditing the store, planning social content, reporting ROAS, and creating Meta Ads and Google Ads campaigns. The team simply asks for things in plain English on Discord.
- The challenge
- A small team was spending hours every week on product copy, SEO fixes, social calendars, ad campaigns and reporting — across Shopify, Meta and Google — with no single place to run it all.
- What we built
- We built a multi-agent system on the open-source Hermes Agent framework: an orchestrator that delegates to specialist agents, connected to the Shopify Admin API, Meta Marketing API and Google Ads API, with a Discord interface and a store dashboard.
Commands from our real demo script · responses recreated for illustration.
Understands the request, delegates to the right specialist and resolves conflicts between agents.
- Human approval before anything is published or spent
- Autonomy master switch — off by default
- Hard limits: daily ad-spend cap, single-change cap, minimum ROAS before scaling
- Pricing guardrails: margin floor, max price drop, cooldown
- Every agent action written to an audit log